ASL Acquired by The Circuitwise Group

Next stage of growth for ASL

We’re pleased to share some exciting news

Assembly Specialists Limited (‘ASL’) is being acquired by the Circuitwise Group.

Circuitwise was established in 1987 by Roz and Greg Ross and is now headed by their daughter, Serena Ross.

Circuitwise

Circuitwise are a contract electronics manufacturer specialising in complex electronics devices, especially for industries where safety and reliability is critical, such as mining, aerospace and the MedTech.

Based in Sydney, this brings new opportunities to those clients who are looking for multi-site manufacturing.

Circuitwise describe themselves as having an obsessive customer service ethic, with flexibility, responsiveness and on-time delivery being key drivers in their customer interactions, so are very much aligned with how we work at ASL.

This partnership marks a new chapter for ASL, bringing together two companies with shared values and a commitment to excellence in electronics manufacturing.

Circuitwise Group’s CEO, Serena Ross, said:

“We are thrilled to welcome ASL into the Circuitwise family. Together, we’ll continue to deliver exceptional value to our clients and drive innovation in the electronics manufacturing sector.”

ASL’s CEO, Chris Woodman, said:

“Joining the Circuitwise group provides a step change in our offerings to our customers and will provide an increased level of service and value. Aligned with our focus on flexible customer focused solutions, we look forward to bringing increased levels of customer satisfaction”.

The acquisition is expected to benefit all stakeholders, including staff, management and customers. ASL will continue to operate under its current brand, with the leadership team remaining in place. Any changes will focus on productivity and traceability improvements leveraging Circuitwise’s proprietary systems.

Following the completion of the transaction, the Circuitwise Group will operate from three, highly automated facilities across Australia and New Zealand – Sydney, Auckland and Christchurch, making it the largest electronics manufacturing service that operates wholly within Australasia. Customers will benefit from the increased capability of the group and enhanced supply chain resilience.

ASL's CEO Chris Woodman says:

"We're excited by the opportunities this brings to our existing customers, and how it will help us continue to grow in our next phase of the ASL journey."